FNF

About FnF Wholesaler

Transforming ecommerce and building at scale!

FnF Wholesaler Ltd is founded by seasoned entrepreneurs and is based out of West London. An ecommerce business which has built transformative strengths within the Amazon FBA vertical.

Growth

Sold hundreds of thousands of products, with millions in sales, within the first year of operation. We have a proven product sourcing method empowered by BI tools and custom algorithms.

Operational Efficiency

Comprehensive and automated fulfillment centre (3k+ sq. ft) that is staffed and equipped to prepare and ship over 5,000 products to Amazon daily.

Delivery Network

Partnered with top logistics carriers (UPS, Parcelforce, Evri) to support a lightning-fast supply chain and ensure timely delivery.

Wholesale Network

We work with leading European wholesale businesses and manufacturers to ensure not only the most competitive prices but also consistent supply.

2,000,000

Sales Revenue

200,000

Units Sold

< 2%

Product Return Rate

95% +

Sell through rate within 90 days of listing

Brands we Work with

Growth, Focus, Scale, Algorithmic Sourcing!

Duracell

A global powerhouse in reliable energy solutions, trusted for its long-lasting batteries that power everything from everyday devices to critical emergency equipment.

Energizer

A leader in portable power, renowned for its long-lasting batteries and innovative energy solutions that keep devices running from household essentials to high-performance tech.

Palmers

Leading provider of high-quality hair and beauty solutions, offering professional salon products, tools, and expert education to stylists across the country.

Dishmatic

Dishmatic revolutionizes dish cleaning with its innovative all-in-one mop system, combining a ergonomic handle, replaceable heads, and built-in detergent for effortless, streak-free results.

Bondi Sands

Australia's iconic suncare brand, celebrated for its effortless self-tanning formulas, SPF protection, and beach-inspired skincare that delivers a year-round golden glow.

Panasonic

From pioneering consumer electronics to advanced EV batteries and eco-friendly appliances, Panasonic blends reliability with forward-thinking design—driving progress for a smarter, greener future.

Unilever

A consumer goods powerhouse, trusted for iconic brands like Dove, Ben & Jerry's, and Hellmann's, which touch the lives of 3.4 billion people daily.

Proctor & Gamble

A consumer goods titan, trusted for powerhouse brands like Tide, Pampers, and Gillette that serve over 5 billion people in more than 180 countries.

Henkel

"A global leader in industrial and consumer innovation, powering progress through iconic brands like Loctite, Persil, and Schwarzkopf, alongside cutting-edge adhesive technologies.

Reckitt Benckiser

Reckitt Benckiser operates in health, hygiene, and nutrition, home to iconic brands like Dettol, Lysol, and Enfamil that protect, heal, and nurture millions of households daily.

Colgate Palmolive

Leader in consumer goods, trusted for iconic oral care, personal care, and home hygiene brands like Colgate, Palmolive, and Softsoap that serve over 1 billion people daily.

Dr Beckmann

A trusted European household name, specializing in innovative cleaning and fabric care solutions—from stain removers to washing machine maintenance—that tackle everyday messes with scientific precision.

FNF Team

Founder's Message

At FnF Wholesaler, we're redefining wholesale for the digital era. As specialists in eCommerce distribution of branded FMCG goods, we connect suppliers and retailers with a curated range of premium products—across health & beauty, food, cleaning essentials, and self-care. What sets us apart? A seamless, tech-powered experience. Sourcing trusted brands at competitive prices is tough—so we built a smarter way. Our platform uses AI-driven sourcing to track trends, optimise inventory, and get the right products to you—faster and more affordably than traditional wholesale. Procurement shouldn't be complicated. We combine intelligent automation with expert support to simplify ordering, speed up delivery, and fuel your growth—whether you're stocking for supermarkets, Amazon FBA, pharmacies, or online stores. Our mission is simple: empower your success with efficiency, variety, and reliability. Thanks for choosing us—let's build the future of wholesale, one seamless order at a time.

Fahd Ashraf, Founder - CEO

20+ years in banking, specialising in capital and business banking. Proven track record in leading multi-million-pound projects. Now driving commercial strategy, funding, and growth at FNF Wholesaler Ltd with a strong focus on ROI and scalable operation.

Farrukh Mian, Founder

Business leader with a background in scaling e-commerce operations. Former founder and engineering director with deep expertise in building digital solutions across fintech, edtech, and retail. Led platform development and fulfilment automation at FNF Wholesaler Ltd.